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Jan 15, 2002 todays headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. The final result of the npd stage is an existence that is able to answer the needs of consumers 4,5. New product development and new solutions to consumer problems will be called new product. Framework for marketing management is a concise, streamlined version of kotler and kellers fifteenth edition of marketing management, a comprehensive look at marketing strategy. The the statements below are key points of the book as determined by james altfeld and have been made. Creating and capturing customer value 30 2 company and marketing strategy. It is dense and at sometimes overwhelming, but the mental workout is well worth the effort. Todays headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagna.
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